Building & Restoring Trust:
Corporate Character, Strategic Competence, Investor Confidence & Customer Commitment

THE WALDORF-ASTORIA

MONDAY - JANUARY 13, 2003

8:00 AM - Breakfast
Conrad Suite

Welcome
Jeffrey A. Sonnenfeld; Founder & CEO; Yale CELI

SESSION #1
Finance & Strategy Interface
Measuring Prices and Price Competition Online:Amazon and Barnes & Noble
Judith A. Chevalier, Yale School of Management
Respondent
Managing and Marketing Services
Christopher Lovelock, Yale School of Management

SESSION #2
One-to-One Marketing
Customer Lifetime Value
Ravi Dhar, Yale School of Management
New Technological Frontiers of Privacy Protection
Joel R. Reidenberg, Fordham University School of Law
Patient Preferences
Dick Wittink, Yale School of Management
Respondent
Kenneth L. Coleman, Chairman & CEO, ITM Software

SESSION #3
The Challenges of Globalization
Global Guidelines for Corporate Conduct
S. Prakash Sethi, Zicklin School/Baruch College, CUNY
Responses to Global Terrorism
Paul Bracken, Yale School of Management

Lunch

SESSION #4
Overregulation? Guidelines for Integrity in Financial Reporting
Rick Antle, Yale School of Management
Jennifer H. Arlen, NYU School of Law
Norman J. Bartczak, Columbia Business School

SESSION #5
Leadership, Governance & Character
Wheel, Deal, and Steal: Wrestling with Corporate Character
D. Quinn Mills, Harvard Business School
Respondent
William W. George, Director
Target Corporation, Novartis, The Goldman Sachs Group

SESSION #6
Hiring and Evaluating Leadership
Is Charisma Overrated?
Rakesh Khurana, Harvard Business School
Respondents
William H. Starbuck, Stern School, NYU
Victor H. Vroom, Yale School of Management
Donald C. Burr, Founder, People Express Airlines

Reception & Dinner
Empire Suites - The Waldorf Towers

SESSION #7
Innovative Strategic Thinking: Why Not?
Barry Nalebuff, Yale School of Management

TUESDAY - JANUARY 14, 2003

7:30 AM - Breakfast
Conrad Suite

SESSION #8
Field Exchange Report - Praxair
William D. Harvey, Alliant Energy Corporation

SESSION #9
Moving From Ideas to Action
Leading Corporate Change
Michael Beer, Harvard Business School

SESSION #10
Responding to Crises
Communication and Candor
Stephen A. Greyser, Harvard Business School

Closing Remarks
Blending Theory and Practice
William W. George, Director
Target Corporation, Novartis, The Goldman Sachs Group

Lunch
Park Avenue Center & North